When Vivendi and Activision merged to become Activision Blizzard and subsequently dropped Brütal Legend, Tim Schafer split the company into four teams to forget their work on the title and develop a prototype to be reviewed by the other groups in two weeks. The idea came from Hong Kong director Wong Kai-Wai1, who filmed Chungking Express (1994) and Fallen Angels (1995) during the development of Ashes of Time (1994). Chungking Express subsequently became shining example of both world cinema and art cinema, and Schafer wondered if his team could pull of the same level of creativity in short bursts. Five ideas coined were subsequently developed into games after Electronic Arts decided not to produce a sequel to Brütal Legend.
In November 2012, Double Fine opened up their Amnesia Fortnight process to the public via Humble Bundle, allowing the public to contribute funds (and also to split their money with charity and the site's hosting) and vote on all pitched projects. Double Fine also announced live streaming would take place during the two weeks of development and that the top four voted pitches would be made into prototypes during the Amnesia Fortnight.