An Art Director in game design is responsible for the overall look and feel of the game being produced, both in the way the player interacts with the game and the way the player interacts with their environment. The Art Director will often be responsible for both the active and the passive art in the game, and will work with an art team to produce the best adapted look for the game they are trying to create.
The art production is overseen by the art director or art lead, to ensure their vision is followed. The art director manages the art team, scheduling and coordination within the development team as well as ensuring art produced by different team members is consistent within the game. A team may also have a lead artist fulfilling day-to-day management of the team.
Depending on the title, team size and company practises the art director takes the vision of the game's director, producer, game designer and/or writer and brings it to life. This often results in a collaborative process, whereby the original vision changes based on input from the art director.
See also: artist.