That was a very interesting article. I liked his attitude about dealing with the huge issue that is piracy. Instead of trying to stop them, change business models to accommodate them better. However I don't like his proposed alternative where games are cheaper but have only about 5 hours of content. Then they nickle and dime you for the rest. It still seems like the is a battle that the VG industry can't do much about. How do you fight entitlement issue?