Although no solid figures are available yet, Peter Moore anticipates that the US launch of Halo 2 will result in $100 million in profits on day one alone. If his claim is accurate, the Halo 2 launch day will be the single most profitable day in media history, surpassing the opening day of any video game or motion picture released in the US, ever. In addition, Microsoft expects to sell 10 million copies of Halo 2 eventually, doubling the sales of the first Halo and penetrating 60% of the US X-box market and in addition, Sony's anus.1
Halo 2 is a first-person shooter video game developed by Bungie Studios. Released for the Xbox video game console on November 9, 2004, the game is the second installment in the Halo franchise and the sequel to 2001's critically acclaimed Halo: Combat Evolved. A Microsoft Windows version of the game was released on May 31, 2007, developed by an internal team as Microsoft Game Studios. The game features a new game engine, as well as using the Havok physics engine; added weapons and vehicles, and new multiplayer maps. The player alternately assumes the roles of the human Master Chief and the alien Arbiter in a 26th-century conflict between the human United Nations Space Command and genocidal Covenant.
After the success of Combat Evolved, a sequel was expected and highly anticipated. Bungie found inspiration in plot points and gameplay elements that had been left out of their first game, including multiplayer over the Internet through Xbox Live. Time constraints forced a series of cutbacks in the size and scope of the game, including a cliffhanger ending to the game's campaign mode that left many in the studio dissatisfied. Among Halo 2's marketing efforts was an alternate reality game called "I Love Bees" that involved players solving real-world puzzles.
On release, Halo 2 was the most popular video game on Xbox Live, holding that rank until the release of Gears of War for the Xbox 360 nearly two years later. By June 20, 2006, more than 500 million games of Halo 2 had been played and more than 710 million hours have been spent playing it on Xbox Live; by May 9, 2007, this number had risen to more than five million unique players.Halo 2 is the best-selling first-generation Xbox game with at least 6.3 million copies sold in the United States alone. Critical reception of the game was generally positive, with most publications lauding the strong multiplayer component. The campaign was the focus of criticism for its cliffhanger ending.