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Reggie Fils-Aime

President of Nintendo of America

Reggie Fils-Aime

Reginald "Reggie" Fils-Aime is the first American to hold the title of President and Chief Operating Officer of Nintendo of America. Before taking the position in 2006, he served as Executive Vice President of Sales and Marketing, where he was responsible for all sales and marketing activities for Nintendo in the United States, Canada, and Latin America. He is credited with helping expand Nintendo's market reach in North America after the launch of the Nintendo DS and Wii, and experienced a cult following after declaring at E3 2006, "My name is Reggie. I'm about kickin' ass, I'm about takin' names, and we're about makin' games." He is the Regginator.

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Metroid Prime 3: Corruption
Retro Studios

News & Blogs

The return of the pink puff-ball: first look at Kirby's Epic Yarn

Ever since 2005 when HAL Labs were developing Kirby Adventure for GameCube (see a trailer for this unreleased project), they subsequently missed the release window once the Wii entered the stage. Ever since that time it was regarded as shovelware... until now. At this E3, Reggie Fils-Aime announced the pink puff ball's return to the home console: enter Kirby's Epic Yarn, a 2D platformer that themes itself around cotton threads and knitted obstacles. Coming this fall.1


Absolutely consumers are going to upgrade... I think predominantly if there are still consumers with the DS fat that will upgrade to this, consumers with the DS Lite will upgrade into this. Brand new consumers will opt for this whether they are new youth consumers, whether they are older consumers... We see the potential consumer as being a very wide very diverse audience opting into the DSi XL.

  1. via Kotaku

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Created 10 years, 9 months ago by Matt | Edited 10 years, 3 months ago | 2696 views
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