We have not designed Nintendo 3DS and Wii U to be mere improved versions of their predecessors... We have designed them so that they can realize what has been impossible.
Satoru Iwata (岩田 聡, born December 6, 1959) is the fourth president of Nintendo, succeeding the long-standing previous president of the company, Hiroshi Yamauchi in 2002. He was responsible in great part for defining Nintendo's strategy both before and during the release of its Nintendo GameCube video game console in 2001, a vision which helped Nintendo generate a forty-one percent increase in sales at the end of the 2002 fiscal year.
Barron's Magazine, an American weekly newspaper covering finance and stocks, named Iwata one of the world's top CEOs, due mostly to the Wii and Brain Age sales, as well as Nintendo's increased stock price.1