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Satoru Iwata (岩田 聡, born December 6, 1959) is the fourth president of Nintendo, succeeding the long-standing previous president of the company, Hiroshi Yamauchi in 2002. He was responsible in great part for defining Nintendo's strategy both before and during the release of its Nintendo GameCube video game console in 2001, a vision which helped Nintendo generate a forty-one percent increase in sales at the end of the 2002 fiscal year.
Barron's Magazine, an American weekly newspaper covering finance and stocks, named Iwata one of the world's top CEOs, due mostly to the Wii and Brain Age sales, as well as Nintendo's increased stock price.1
We have not designed Nintendo 3DS and Wii U to be mere improved versions of their predecessors... We have designed them so that they can realize what has been impossible.
We have repeatedly investigated whether social games, as well as smartphones, are actually affecting our business. We got the same results in our latest research that there are no causal correlations.
In a corporate news brief today, Nintendo has announced an $80 price drop for Nintendo 3DS, effective August 12. The price slash comes less than six months after the launch of the handheld console, plagued by sluggish sales caused by a lackluster game library, an online distribution platform that his been critically dismissed as a pathetic joke1, and fierce competition2 from its predecessor, the Nintendo DSi.
For gamers of all kinds, not just Nintendo fans, the price drop should be cause for concern. Read on
Satoru Iwata, Nintendo's global president, seems slightly confused... Nintendo has undoubtedly again reinvented how we play computer games. But the question is whether, in the face of growing competition, it can make its maverick, wacky dreams for the Wii U as affordable and easy to understand as the Wii.
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