"The Final Fantasy brand has been greatly damaged."

I was pretty sure had been getting increasingly pissed off at Final Fantasy since X. Even the magnificence that was XII, has been maligned by many. XIII pissed off so many people that all XIV is really doing is letting a bunch of people say, "I told you so!" It is a pretty major blunder, but it hasn't ruined their reputation. It's just crystallized it among those that have found Square Enix irrelevant for the past 10 years. If anything they've already ruined it (and this is coming from somebody that still likes the company).